Everything inside Humor Intelligence (the complete list)
The 10 weeks, the coach, the cohort, the price, the fine print.
Before the tour... we have a free workshop this Tuesday. How to Be the Most Memorable Person in the Room, August 4 at 12pm ET, about an hour, live on Zoom. Three mechanics, and you’ll use each one on something real before we’re done. Save my spot →
Can’t make it live? Register anyway and the replay comes to you.
Since Tuesday, the most common email I’ve gotten is some version of “congratulations on launching.” (Thank you. My mom is also proud.)
But the most useful reply was a question. A reader who writes a newsletter on personal transformation asked whether the course would let him get feedback on his actual writing... could he try adding humor to something real and have someone tell him what’s working?
Yes. On two levels, actually:
An AI coach that responds to what you write, every single day.
Me, live, every week.
And his question made me realize I’ve told you why I built this and what it costs, but I haven’t laid out the complete list of what you get. So here’s the full tour of what’s happening.
The 10-week course
While this launch is driven by the release of our app, the heart of what you’re getting is a 10-week course with me. It’s not AI-generated or repackaged blog posts, it’s the hands-on deep dive material I deliver to clients like Microsoft and NASA.
Week 1 is the setup week, where you take or upload your Humor Intelligence Assessment, get an analysis of where your humor currently stands, and land one small real-world win so the skill stops being theoretical.
Then for eight weeks, we go through each of the competencies that make up Humor Intelligence, in the order the framework teaches them... Appreciation, Consideration, Curation, Creation, Performance, Facilitation, Application, Empowerment.
Finally, Week 10 is the capstone, where you re-take the assessment and see, in numbers, what changed.
The daily practice
In between, you get daily reps on building your skill in just five to ten minutes. There’s a 30-Second Lesson from that week’s material, one rep the coach actually responds to, and a quick entry in your Humor Notebook (the running log that trains you to notice what makes people lean in).
Plus there’s a real-world challenge each week that takes the lessons out of the app and into your actual job... your morning standup, next presentation, or that one email you’ve rewritten four times.
Content advances when you complete it, not when the calendar says so, which means falling behind for a few days costs you nothing.
The coach
The coach is trained on my material and my standards. I named him Drewbot, partly because it’s accurate and partly because a humor app with a coach named “Coach” felt like a missed opportunity.
Drewbot personalizes everything to where you want humor to work (presentations, meetings, leading a team, writing, tough conversations), references your goals in his coaching, and gives feedback that’s encouraging without being dishonest.
He has been specifically instructed not to praise bad jokes and has repeatedly told me my puns could be better. Like “Did Drew buy? Yes Drewbot.”
The founding cohort
The first group through goes together, live with me. Ten weekly sessions starting Tuesday, August 11 and running through October 13... 12pm ET, 60 minutes, every session recorded (so travel and time zones cost you nothing but the live Q&A).
We work through each competency as the app serves it, which means you’re never practicing alone. I’ve also got a couple of extras planned for this group that I’m deliberately not announcing yet (founding members get the good surprises).
The founding cohort happens exactly once. If I ever run another cohort, it won’t be the first one, it won’t get this rate, and it won’t be the group that shapes what this becomes. Future members get the recordings. Founders get the room.
After the ten weeks
Once the curriculum is done, the daily practice continues, personalized to whatever you’re building toward... a big talk, a new team, a wedding toast you’ve been quietly dreading. The subscription is for the ongoing coaching, not just the course.
The price and the fine print
$249 a year is the standing price, or $89 a quarter. The founding rate is $199.20 a year, and it isn’t a first-year teaser... it’s 20% off every payment for as long as you keep the subscription, renewals included. Enrollment closes Friday, August 7 at 11:59pm PT, because the cohort starts the following Tuesday and there’s no joining late. Studio’s standard 7-day full refund applies... if you get in and it’s not for you, you get your money back, no interrogation.
What it isn’t
Just as important as understanding what it is, you should know what it’s not.
First, it’s not a comedy class. The goal is not to turn you into a comedian. We’ll study comedy and borrow its principles and strategies, but this is about being more effective at work, not funnier at parties.
Second, it’s not the same as pasting your email into ChatGPT and asking it to “make this funnier.” I’ve trained and tested Drewbot on my frameworks, my examples, and my standards for what actually works at work, and rebuilt him every time he got it wrong. Generic AI hands you a pun and applauds.
Drewbot knows which competency you’re building this week, remembers what you’re working toward, and tells you when something won’t land... which is the feedback that actually builds the skill.
And finally, it’s not a content library you’ll abandon in a folder next to the meditation app... it’s a coach (Drewbot) that expects to see you tomorrow, and a person (me) who hopes to see you every week.
If there’s a question this didn’t answer, hit reply and ask it. I’d rather answer it today than have you still wondering on Friday. And if you already know this one’s a no for you, I’d like to know that too (wrong time, wrong price, wrong product)... those replies shape what I build next.
Wit regards,
-Andrew
P.S. The question I’m expecting most between now and Friday... “do I have time for this?” You need about ten minutes a day. If you had time to read this email, you have time for Tuesday’s lesson. (This was the long one. The lessons are shorter, I promise.)